Does it downsize?
When growing a company you’re always being asked (or at least you should ask yourself) will this scale? Will this process that works for 20 or 30 customers work for 50? For 100 or 300?.
In a recession, the question is does this downsize? If your company shrinks, does your process shrink downward? How do you shrink products or services that are no longer in demand? Can you nurture sectors that are growing?
Oh, and do you have someone watching your customers like a hawk? This is when customer habits, taste,attitude, loyalty and socioeconomic status change.
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