Adamo by Dell is pretty cool
Thursday, March 19th, 2009So the Adamo By Dell micro-site is pretty cool. I definitely like the positioning. I like the high fashion models, the black & white look and feel. I even like the navigation bars: Discover, Admire, Commit. When was the last time a nav-bar alone made me want to click on the buy page? Though I wish you could order right on the page rather than having to go to dell.com. I like how the main co-branding is Adamo by Dell. Because in this case, Adamo is sexy and has some social currency to it. Dell is just along for the ride.
The story behind the product is nice (according to the marketing video), it definitely defines its own space. It seems to scoff at being compared with a MacBook Air. They’ve strayed away from Apple’s all white, smooth finished look and gone with different textures and patterns. But they definitely have some subtle direct hits against other premium laptops.
Adamo has enough ports to be productive, it isn’t flimsy or ‘too light’. (or ‘like a toy’ as they put it). They call the materials honest, and say they have a temperature to them. All in all, this laptop has soul. I liked the m1330 (yes I have one, so perhaps I’m biased) and this is a great follow up. I’ve been wondering who was going to step up to Apple. I think Dell is hitting its stride in both this design and marketing campaign. Now where are some sexy commercials…