Vivid Curiosity

And they say advertising is dead. So not true. Thank you to my friend Sarah Dryden for finding and sharing this. It’s one of those live ads that are just so cool. Not sure if they sold any new phones that day, but it was some major brand building and drove tons of traffic to their youtube page and probably other campaign pages. As Sarah put it “Thank you T-Mobile, and Saatchi & Saatchi for making life joyous, even when you’re trying to sell something”

I also really enjoyed the “Making Of…”

My thoughts:
I love how it starts with just one person and slowly spreads. Out of the 400 hired dancers, I would say 100 more joined in spontaneously. And like most things in life, what seems to natural and graceful involved a lot of practice, patience and hard work. I also love the documentary style it was shot in. Very different feel than the xbox commercial I posted a in Sept. I hope Saatchi & Saatchi have a good campaign to back up this great piece.

Because it is Saturday and I have been failing to produce a decent blog post in the past hour, and also because my laptop is running low on battery, I’m just doing a fun post with two advertisements.

The first is a weird sort of advertising trend evidently hitting in Australia. People with big cat heads. Go figure.

Next up we have AC DC bringing us the first music video in Excel. Once again, creativity trumps shiny and flashy.

Next up is a funny/awkward sexual innuedo from Arby’s.

I like how both halves of the couple seem rather normal (I will point out that the female is attractive, even in an Arby’s uniform). But if there’s a followup to this commercial, I don’t think I want to know. I hope this ad only airs late, late at night.

I was going through my usual blogroll I found this commercial at the Beyond Madison Ave archives. I think I’ve watched this about a dozen times already. If I were Microsoft I would have totally let this air. 

Perhaps it should only air on tv for a little bit to spark some conversations. I think the amount of controversy would be minimal. I mean, they’re using hands! And listen to the music after they start ’shooting.’ Part of what I love about this commercial is how it quickly becomes about having fun rather than the seriousness of first person shooters.